Tony Parker
My work
With 25 years of experience, I’ve crafted a huge variety of videos, from captivating fashion promos in London,
to corporate communications in Dusseldorf, and ultra marathons the Moroccan desert.
Here are just a handful of examples of my work which show my unique creative style.
Project Fire & Ice.
14 day Arctic Survival Race. Sweden.
Corporate overview video.
Germany studio & location shoot
Locksmith promotional video
Social media short
Social media retro animations
Promoting Fire & Ice live stage event. London
D-Day Veteran interview
Harry Fenwick. Cyprus.
Small business promo video
Children's educational services
Trades promotional video
Customer testimonial
Desert Ultra Marathon
3 day event coverage. Morocco
Hotel promotional video
Single day shoot with aerial video
Small business promo
Social media short
Osprey London
Fashion wear promo
Business collaboration overview
Retail & craft manufacturing
Industrial testimonial
For customer website.
Auto-Sleeper vehicle launch
web and social promo video
Before cameras existed. A humbling look back.
Before cameras existed, the only way to preserve what something looked like was to pay an artist to paint or draw it. Only the wealthy could afford portraits. Common people left no visual record of their faces. Entire generations of human beings lived and died without anyone ever knowing what they looked like. Photography changed that completely and we have been so surrounded by it for so long that we forgot to be amazed. The first permanent photograph was taken in 1826 by Joseph Nicéphore Niépce.
It required an eight hour exposure time. Within a few decades exposure times had dropped to seconds. Within a century you could take a photo in a fraction of a second, develop it in minutes, and hold a physical record of a frozen moment in your hands.
Now consider what a modern camera sensor actually does. It contains hundreds of millions of tiny photodetectors packed onto a silicon chip smaller than your thumbnail. Each one measures the intensity of light hitting it at the exact moment the shutter opens.
That data is processed by a computer, converted into numbers, compressed using algorithms, and written to a storage card in milliseconds. The entire process from light entering the lens to a saved image happens faster than a human blink. And the lens itself is a marvel before any of that even begins. Glass ground to optical precision, coated with microscopic layers of material that reduce glare and color distortion, arranged in specific configurations to bend light rays onto the sensor in exactly the right way.
We did all of this from rocks pulled out of the ground.
Every photo you have ever taken of someone you love is a moment that would have been completely invisible to history for 99 percent of human existence. Gone the instant it passed. Now it lasts forever. Pulled from sand and metal and the accumulated knowledge of generations.
That is not ordinary. That is one of the most profound things we have ever done.